Adventure Instead
01. ABOUT
Maddie Mae of Adventure Instead pioneered the modern elopement movement. She plans & photographs out-of-the-ordinary elopements for travel-obsessed couples. After years of building and shaping the elopement industry into what it is today, Maddie’s core clientele had changed and evolved with skill and travel savvy. What started out as a focus on a back-country, outdoorsy style of adventure pivoted into a luxury experience designed to fulfill her couple’s wildest ideas and desires. Maddie’s focus became to design elopements that felt “like the best day of your honeymoon” and her logo, brand, and website needed to evolve to reflect that. We updated her color scheme and logo to reflect a more high-end, luxurious style and designed a website with an answer and resource to every possible elopemnt
02. services
Brand Identity: Custom Logo Design, Custom Color Palette, Icon Illustration
Website Design (WordPress development by Folio Creative)
03. Brand Tone
Luxurious, High-end, exclusive, artisitc,
Adventure Instead Academy
Sister-brand to Adventure Instead
I’ve worked with several graphic designers over the years and Emily is by far the most thoughtful and intentional designer I’ve ever worked with. She really takes the time to make sure she fully understands your vision, your goals, and your audience. Her “first round” of options was so spot on my jaw dropped. She cares really deeply about delivering a super high-quality result and is very detail-oriented and just an overall really “smart” designer. The design solutions she came up with for us for our branding, web design, workbook, ads, and social content were the best I’ve ever had. Don’t think twice - just hire Emily - you’ll be so glad you did!
