WrenWell

 

Summary

Sanctuary Healing Spa is located in Fort Collins, Colorado. The purpose of the rebrand includes the name change to WrenWell as well as the addition of a second location which will primarily focus on lifestyle retail. The brand needs to integrate well with the current spa-focused location but be able to expand with a product line in the future.

**The taglines are placeholder info and can be updated in revision rounds.

Below each of the three concepts shows the

  1. Horizontal Logo (with Services Tagline)

  2. Initial/Logo Mark, Photo Overlay

  3. Alternate Logo Composition

  4. Circular Logo

  5. Logo Mark

  6. Business Card Mockup

  7. Door Decal Mockup

  8. Skincare Product Mockup

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

 

Moodboard

Mindful, Intentional, Slow living, Modern, Holistic,

Grounding, Elevated Lifestyle, Wellness focused

 
 

Concept 1

Key Words: Classic + edgy combo, sophisticated, timeless, luxury

I think the strong suit of this concept is the way it combines subtle femininity, softer natural elements, and a modern trendy edge.

The customization in the “e’s” speaks to a natural, fluid style that will work well for skincare, both as a service/practice, but also in the future for product lines. The text in the primary logo is more of a classic style but has elements that have been customized to be softer, more inviting, and more organic.

The leaf, organic mark is meant to indicate a natural approach. This can function as the primary mark for your brand, but it can also be expanded on to include additional similar marks for texture, patterns, packaging, etc.

 
 

Concept 2

Key Words: Modern, Balanced,

One of the things I like about this concept is that it has a wide audience appeal, but it still has a really distinct appearance and a lot of subtle visual meaning.

The underlines of the “e” communicate a sense of grounding. The outline of the W for the logo mark when paired with the solid logo text also complements each other well to communicate a fullness and wholistic mindset.

This logo suite as a whole feels very clean, modern, and versatile.

 
 

Concept 3

Key descriptor words: straightforward, inviting, wholistic

I wanted one concept to feel really simple, inviting, and straightforward. I also wanted to make sure to include an option that has the most straightforward, technical spelling, with the capital Ws and as a single word.

The primary logo font feels both strong + soft which works really well for a wellness brand. In the logo mark, I wanted to take advantage of the double W in the name, but without just simply pairing W’s together. This felt like a good solution to indicate the two W’s, but more importantly to communicate something above/below the surface, similar to a wellness mindset and holistic skincare treatment.