Thrive with ABA
Summary
Thrive with ABA works with families who have behavior concerns pertaining to their child or children. The Thrive brand needs to communicate confidence and organization while being compassionate and understanding. The idea of the name Thrive as well as the services they offer is to honor what people have already accomplished or the skills they have, but it also implies taking those skills and enhancing them so you can thrive.
Brand Words:
Collaborative, organized, process-oriented, supportive, evolving, honest, compassionate, reliable, confident
Below each of the three concepts shows the
Primary logo,
Primary logo in a vertical orientation
Secondary Logo/Logo Mark
Business Card Design.
Note
While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.
Business card concepts are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information.
Moodboard
Initial Concepts
Concept 1
One important aspect of arranging text in a logo is the emphasis on each word. I wanted to provide an option that displays Thrive and ABA with a similar focus between the two words. The addition of a little bit of color in the words and diagonal line softens the overall appearance just enough to make it approachable but still maintain a very sleek and professional look. The diagonal lines provide a divide to communicate the message of Thrive by means of using ABA with upward energy and growth.
The bold text delivers a very confident, trustworthy, competent feeling.
Concept 2
With this option, what I wanted to convey most is optimism and an inviting service. Knowing that the parents can be in a vulnerable space, I wanted to communicate a message with energy and positivity - something that visually matches the idea of the word thrive.
The primary version has a rectangle surrounding it while the secondary version has a circle. I like the variety provided here, not only to suit various needs of the logo, but it also communicates adaptability by using two very common, familiar shapes. It also provides opportunity to work in more pops of color, like on the back of the business card while keeping the primary aspects of the logo and brand in a more neutral color palette.
Concept 3
This option works well to appeal to a wide audience, but still with a focus on a female audience. There’s a nice balance between the bold font that carries a lot of weight and energy for the word Thrive and the script font that softens the logo a bit.
There’s also a subtle texture behind the words “with ABA” that could be included throughout branding elements to add dimension to the brand and works well to add in pops of color.
