Fort Collins Family Dental

 

Summary

Fort Collins Family Dental is a locally owned and family-operated dental practice. The practice has been in existence with a loyal customer base for decades. A very important aspect of the rebrand is to feel familiar to the current client base and honor its long stand establishment within the Fort Collins community while bringing a fresh, modern take to embody the new ownership.


Creating elements within the brand that really speak to and highlight Fort Collins will help to create a sense of familiarity to the existing client base as well as draw in new clients.

 

Below each of the three concepts shows the

  1. Primary Logo

  2. Initial/Logo Mark

  3. Alternate Logo Composition

  4. Business Card Design

  5. Rough draft of logo on home screen

The elements shown in each concept are meant to work together to create the full logo/brand suite, so all the logo variations in each concept will be a part of your final brand suite.

 
 

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

 

Moodboard

 

Approachable, Transparent,
Non-threatening, Honest, Kind, Empathetic,
Calm Whole, health-centered, Modern,
Local, Community-oriented

 
 

Initial Concepts

 
 

Concept 1

Of all the concepts, I would say this is the most traditional. It feels really familiar for a family dental practice but more so in a way that it feels trustworthy. The text has more traditional treatment without feeling outdated. To balance the more traditional fonts, the tooth icon is really streamlined and sleek to bring in a more modern look.

 
 

Concept 2

The keywords I would use to describe this brand are calming and modern. This concept has wide appeal and can equally resonate with longtime customers while still feeling really fresh.

The logo mark has a subtle reference to Horsetooth in the top half of the shape and a more literal reference to a tooth in the bottom half. The curvature of the lines have a very calming appearance which keeps the overall aesthetic family-friendly without being to0 “cutesy”.

 
 

Concept 3

The keywords I would use to describe this brand are calming and modern. This concept has wide appeal and can equally resonate with longtime customers while still feeling really fresh.

The logo mark has a subtle reference to Horsetooth in the top half of the shape and a more literal reference to a tooth in the bottom half. The curvature of the lines have a very calming appearance which keeps the overall aesthetic family-friendly while still looking sophisticated.

 
 

Concept 4

The way the smile shapes repeat at an angle creates movement and feels very playful. This concept is also the only one that breaks up the words in this way to have Dental on its own, so in terms of scale, it really highlights what you do. 

While this is playful, it still reads as modern. I would say it is more energetic in tone whereas some of the other concepts read as more calming or sleek. The smiles bring a lot of positivity to the overall tone.