Foli Creative

Summary:

Below each of the three concepts shows the

  1. Horizontal Logo

  2. Vertical Logo

  3. Logo Mark

  4. Horizontal Logo on a light background

  5. Business Card Mockup

  6. Condensed Logo

  7. Test tube Mockup

  8. Notebook Mockup

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

**The taglines are placeholder info and can be updated in revision rounds.

Moodboard

Initial Concepts

 
 

Concept 1

 
 

Concept 2

The thought process for this concept is similar to Concept 1 but with a different approach. The combination of the “o” and the small, subtle arrow is meant to make a more direct reference to shining a spotlight and tuning attention to a specific focal point. This mark also works really well on its own as well as at small and large scales.

 
 

Concept 3

 
 

Additional Concepts

#4

#5