Fay Designs

 

Summary

Fay Designs is an interior design company with a natural, minimal, original design style that should be reflected in the branding. The goal for the logo and brand is to create a distinct and versatile logo suite that has a calming, classic, easily understood appearance. Because the business will be based online, making sure it appears well digitally with enough variety to keep the brand engaging is an important factor.

**The taglines are placeholder info and can be updated in revision rounds.


Below each of the three concepts shows the:

  1. Primary, Vertical Logo

  2. Initial/Logo Mark

  3. Alternate Logo Composition

  4. Business Card Mockup

  5. Photo Overlay

  6. Logo Suite

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 


 

Moodboard

 

 

Concept 1

Key Words: Feminine, minimal, inviting, custom

 

 

Concept 2

Keywords: Timeless, approachable, classic, one-of-a-kind/vintage appeal

 

 

Concept 3

Keywords: Modern, streamlined, minimal

 

 

Concept 3

Keywords: Softer, timeless, a touch of femininity, soft around the edges, vintage appeal