Fay Designs
Summary
Fay Designs is an interior design company with a natural, minimal, original design style that should be reflected in the branding. The goal for the logo and brand is to create a distinct and versatile logo suite that has a calming, classic, easily understood appearance. Because the business will be based online, making sure it appears well digitally with enough variety to keep the brand engaging is an important factor.
**The taglines are placeholder info and can be updated in revision rounds.
Below each of the three concepts shows the:
Primary, Vertical Logo
Initial/Logo Mark
Alternate Logo Composition
Business Card Mockup
Photo Overlay
Logo Suite
Note
While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.
Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information.
Moodboard
Concept 1
Key Words: Feminine, minimal, inviting, custom
Concept 2
Keywords: Timeless, approachable, classic, one-of-a-kind/vintage appeal
Concept 3
Keywords: Modern, streamlined, minimal
Concept 3
Keywords: Softer, timeless, a touch of femininity, soft around the edges, vintage appeal