The Art of
Adventure Photography
& Elopements

 

Below each of the three concepts shows the

  1. Primary (vertical) logo

  2. Primary Logo with AI + HT collab logos (will likely be shown this way most often)

  3. A variety of secondary/alternate logo options

  4. Color Pallete

  5. Two Sample Illustration Icons (shown alongside the logo mark)

 
 

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Color palettes will be refined in the revision process as well but the color palette shown is meant to serve a strong fit for your brand and a starting point for brand finalization.

 

Moodboard

 
 

Initial Concepts - Primary Logo

Initial Concepts - Logo Mark

 
 

Concept 1

Key Features and Qualities:

  • Timeless, balanced

  • The main thing I like about this option is the balance between the word the word “Art” and “Adventure Weddings & Elopements.” By using a less “distinct” font for the word art, there is more attention drawn to the descriptor words of the course. However, it doesn’t make as strong of an impression as some of the other display font options.

  • I think the logo mark in this option works really well (and is actually used for option 2 as well) to highlight the letter A. Since the shape is used twice to create the Aframe shape, I think it also reinforces the focus for both Art and Adventure by having two A shapes.

 
 

Concept 2

Key Features and Qualities:

  • Artistic, elegant, timeless

  • This reads as high-end, but without feeling stuffy. It has an almost antique appeal, but it’s balanced with the more modern font used for Adventure Weddings/Elopements.

  • The height in the letters and the exaggerated serifs give it a little bit of drama and create an elevated, distinct impression.

 
 

Concept 3

Key Features and Qualities:

  • Funky, artistic, unique

  • This concept makes a statement. It has a lot of personality and I think makes the strongest impression. The font used for the word “art” is very distinct but works well as an artistic element all on its own for course materials. This site is an example of this font being used for large portions of text. All in all, this website is not similar in tone to the rest of the branding for your course, but for the font, I think this is a good example of this as a display font tastefully bringing a funky flair to the tone of your course.

 
 

Concept 3

Key Features and Qualities:

  • BOLD, modern, minimal

  • I think this most closely relates to the Scandinavian, minimalistic, “less is more” look we discussed. Because the type is bold, it lets the supporting elements, like the illustrations, have a little more attention and creates a natural balance with AI + HT logos.

  • Similar to the logo mark in concepts 1 & 2, this utilizes the A shape to create the Aframe and includes two A shapes in a much more subtle way as both the outer and inner outlines.