5:55 Human Design

 

Summary

5:55 Human Design helps people find their purpose and confidence in living as the most intentional, authentic version of themselves through Human Design readings.

One of the values of the company is to spread light to “other moms and people who are at a point in their life where they have no idea who they are or they have listened to external forces tell them who they are and are conditioned to think that they should be how society and everyone else wants them to be.”

Because of this purpose, the branding is meant to feel energizing, inspiring, effortless, and confident.

**The taglines are placeholder info and can be updated in revision rounds.


Below each of the three concepts shows the

  1. Primary, Vertical Logo

  2. Initial/Logo Mark

  3. Alternate Logo Composition

  4. Business Card Mockup

  5. Photo Overlay

  6. Shopping Bag Mockup

  7. Logo Suite

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 


 

Moodboard

 

 

Initial Concepts

 

Concept 1 / Color Palette 1 (Brightest! With coral)


Concept 2 / Color Palette 2 (More subdued)


Concept 3 / Color Palette 3 (Same as #2, but with terracotta)

 

Concept 1 / Color Palette 4