What a year! With a total of 20 branding projects, it may have just been my best batch of clients yet!

But, it’s also fair to say that this year also had the most ups and downs of any in recent memory - due almost entirely to the introduction of websites as an official Good Day offering! While I underestimated the extent I would be learning on my feet (hello to a year of flexible deadlines!) I couldn’t have asked for a better batch of clients to share the journey with.

The enjoyment I get from designing websites, the value I know it brings to my clients, and the ability to offer it to more clients is probably the biggest win of 2023. Taking on web clients slowly and selectively before officially launching the service in late 2023 allowed me the space to experiment and let natural trial-and-error take place.

And here we are, unbelievably, at the end of another year. After taking this year to lay the groundwork and allowing for a few speedbumps along the way, I am looking forward to seeing how these processes come together for a smoother 2024!

And now to the good stuff! The year in numbers!

Snapshot of 2023 Client Logos

2023 Breakdown

Rebrand vs New Business

Industry Breakdown:

Using my standard 3 logo concept approach:

Each client receives three concepts in the initial logo presentation and chooses one to become their new brand!

Of those 20 Branding clients…

Select images from 2023 client Branding projects

Branding Clients included:

1. Heritage & Home - Home Decor & Goods Store

2. Fay Design - Montreal Based Online Interior Design Services

3. Sunday Health Co. (with Squarespace Website) - Health Consulting

4. Create Your Career (with Wordpress Cales Page) - Online Education Course for food photographer, Joanie Simon at The Bite Shot

5. Adventure Instead Academy (website on the way!) - Online Education and Mentorship for Elopement Photographers

6. The DeLaCastros (with Squarespace Website) - Rebrand for Southern California and Colorado Wedding & Lifestyle Photographers

7. The Cool Clinic - Chiropractic & Naturopathic Care

8. Wren Well - Wellness Spa & Lifestyle Retail

9. Coldiron Photography - Rebrand for wedding, family, and senior photographers based in Fort Collins, Colorado

10. Elevated Concrete Coatings (with Squarespace website) - Epoxy Floor Coverings based in Northern Colorado

11. Magic Mat - Yoga Product Branding for online retail

12. All Tech Automotive - Mechanic Shop Rebrand based in Fort Collins, Colorado

13. Peach Street Photo Co. (with Squarespace Website) - Families, Seniors, and Maternity photographer in Northern Colorado

14. Henry Tieu Photography - Rebrand for Seattle-based elopement photographer

15. Goat Coats - Epoxy Coating & Supply Company

16. First United Methodist Co-op Preschool - Rebrand for play-based preschool in Fort Collins, Colorado

17. Beginner Bootcamp (Sales Page on the way!) - Online Education Course for food photographer, Joanie Simon at The Bite Shot

18. Artificial Academy (Sales Page on the way!) - Online Education Course for food photographer, Joanie Simon at The Bite Shot

19. Cassie Rosch Photography - Rebrand for wedding and family photographer based in Milwaukee and the greater Midwest

20. Natural Intuition Photography (website on the way!) - Rebrand for wedding, elopement, family, and brand photographer based in Madison, Wisconsin

21. Adventure Instead (website on the way!) - Elopement photographer